Two designers use a green color palette and swatches to develop a cool design for their next mailing campaign

Print Design 101

Coming up with the perfect design for your mailer doesn’t just happen. It requires careful consideration of your audience, what you’re sending out, and the fundamentals of what makes a good design. When it gets to the point where you’re actually putting images on the page, there are some key rules to follow in order to run a successful and effective campaign.