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  • Home
  • About RTC
    • Locations
  • Design
  • Print
    • Postcard Printing
    • Flyer Printing
    • Booklet Printing
  • Mail
    • EDDM – Every Door Direct Mail
    • Saturation/Walk Sequence Mailing Lists
    • Targeted Mailing Lists
    • Cost-Effective Rates
  • Blog
  • Promotional Items
  • Contact

Tag Archives: targeting

The audience in the theater watching a play. The audience in the hall: adults and children.

Appealing To Your Target Audience

TargetingBy William HouletteDecember 5, 2018Leave a comment

One of the necessary steps to ensuring that your campaign is a success is to identify and market towards your target audience.

Black Mailbox stuffed with junk mail on a blue background

How Often Should I Send a Direct Mail Piece?

Direct MailBy RTC DirectDecember 5, 2018

Direct mailing can be a very powerful asset. As a tool, it can be used as an effective marketing device. It is so effective because it is quite literally delivered straight to the consumer. Such a strong tool should also serve as a cautionary tale; when used ineffectively, direct mail can hurt your business.

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