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  • Home
  • About RTC
    • Locations
  • Design
  • Print
    • Postcard Printing
    • Flyer Printing
    • Booklet Printing
  • Mail
    • EDDM – Every Door Direct Mail
    • Saturation/Walk Sequence Mailing Lists
    • Targeted Mailing Lists
    • Cost-Effective Rates
  • Blog
  • Promotional Items
  • Contact

Tag Archives: targeting

Concept of brand promotion and marketing. Different products with space for logo, label or text on wooden background

Maximizing ROI Through Promotional Materials

Promotional MaterialsBy William HouletteApril 24, 2019Leave a comment

Promotional materials are items that are printed to specifically promote awareness of a business, and can return constant impressions for your future customers.

Marketing segmentation management target market target audience customers care customer relationship management (CRM) human resources recruit and customer analysis concepts double exposure with office in background.

Expanding Your Target Audience

Audience, MarketingBy William HouletteMarch 4, 2019Leave a comment

Sometimes it’s worth looking at adjusting your target audience, or finding new ways to engage fresh audiences.

Excited woman reading great news in a letter sitting on a couch in the living room at home

Strengths of Different Mailing Campaigns

Direct Mail, MarketingBy William HouletteFebruary 22, 2019Leave a comment

When planning your direct mail marketing campaign, it’s important to figure out what method best suits your needs. Depending on the current goals of your business, one method could be more effective than another.

Word cloud with text Direct Mail Marketing. Wordcloud made with text only.

5 Ways To Use Direct Mail In Your Marketing Model

Direct MailBy William HouletteJanuary 16, 2019Leave a comment

When trying to find new and interesting ways to engage your clients and potential customers, sometimes looking back on tried and true techniques of the past is a great way to move forward to the future.

A lot of red pens in a circle on a black wooden background. Concept office or school knowledge day the first of September. great pattern beckground

How to Effectively Use Promotional Products

Promotional MaterialsBy William HouletteJanuary 2, 2019Leave a comment

Promotional products like pens, shirts, USB drives, and the like are fantastic ways to get in touch with customers.

Happy young woman enjoying good news in writing. The girl reads a letter with good news sitting on the couch. An euphoric girl is happy after reading good news in a written letter, approving a loan.

What Kinds Of Mailers Should You Use?

Direct Mail, Promotional MaterialsBy William HouletteDecember 26, 2018Leave a comment

Keeping your audience in mind, mixing up what you send, and constantly monitoring your engagement will benefit your business. By carefully timing your mailers, you also increase the likelihood that your customers will remember and engage with your advertisements.

Best Practices For Your Audience

Audience, TargetingBy William HouletteDecember 17, 2018Leave a comment

The single most important part of your direct mail campaign is selecting who you specifically want to market to. Without a clear audience for your business’s service or product, you could find yourself with the greatest product in the world, but no solid customer base.

Fill the Need words in 3d letters in a puzzle gap or hole to illustrate marketing a product or service to customers or prospects demanding it

Understanding Audience Need

Audience, TargetingBy William HouletteDecember 5, 2018Leave a comment

One of the most important steps to having a successful marketing campaign is to know your target audience and cater to their needs.

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