Using the right medium to send your message is crucially important. You don’t want to send the wrong message with the wrong kind of mailer. Sometimes, what you have to say needs to be in a different format to deliver the full impact. There are pros and cons to every direct mailer option. The two most common forms of mailers are postcards and letters. In order to understand which is most appropriate when, we’ll go through the pros and cons of each.
Mailboxes can say a lot about a home or business. They can range from the standard black box with a red flag to the delightfully bizarre. Your mailbox tells other people what you think is important, or what kind of style you have. Whether you go for a classic look or something more uniquely fitted…
Ensuring your business is recognized anywhere it’s seen requires planning and effort, but it’s worth doing right. The key to that recognition comes down to being consistent in how you present your brand and how potential and current customers interact with it. Let’s break down how to maintain consistent marketing and what it does for…
It’s that time of the year again. The holiday season is upon us, and it’s the perfect time to set up your specialized mailing campaigns. What to send, how to send it, and most importantly how to prepare your campaign so that it goes out at the right time to hit your target audience at the best possible time are all important factors to consider. Without the proper guidance, you could miss the mark on an opportunity that only comes around once a year! Luckily, we’re here to lend a helping word.
The idea that you’re on someone’s mind enough that they’ll reach out and let you know about it on a particular day is great for solidifying relationships and confirming that ever present question of “do they care about me?” This is exactly why businesses should also reach out for customers’ birthdays!
A Customer Service Letter is one of the mainstays of business-customer communication. Knowing the right and wrong things to do can make or break that relationship!
You can’t control what your customers think, but you can subtly influence how they feel about what you’re showing them. Color psychology isn’t a new field of marketing study. Restaurants, movie poster designers, and artists for centuries have utilized colors to push customers and viewers one way or another. When designing mailers and pieces of advertising, knowing which colors are saying what to your audience is key.
Stamps. Some people collect them, you always need one when you can’t find one, and they ensure that your mail gets from point A to point B. These tiny squares have been a part of our country’s postage history for quite a while. Initially, stamps were not required to send letters, and costs of shipment were collected when the letter was received.