Mailers come in all shapes and sizes. They usually take the form of envelopes, postcards, and sometimes fliers. Major companies and corporations take it a step further.
Sending mailers is a tricky balancing act where instead of one way or the other, there are many different sides to consider. One aspect is knowing how often to mail.
From colors, layout, and even how you break up text, nearly every part of design changes when you change from digital to print design. Here are some of the major differences between the mediums.
When it comes to grabbing the attention of your audience, sometimes you need to take your promotional materials to a place they’ve never been before.
We’ve previously discussed timing your mailers for holidays, but what about your more frequent mailers? Planning your regular mailing timing to most benefit your business can seem like micro-micro-managing, but it can make a huge difference.
Postcards can run the gamut when it comes to sizes and uses. Here are a few different size options for postcards and why each might be perfect for you:
When it comes to print colors, it goes without saying that there are countless options for what colors can be used. Often when it comes to designing mailers and other print sources, CMYK is the color palette of choice.
Pantone is a company that was founded on consistently communicating color selections through a variety of mediums.