Let’s talk about how to track your direct mail campaigns, and why tracking is important!
When you want to cover pretty much everyone in a specific area though, saturation/walk sequence mailing lists are the way to go.
Increasing the ranges you send out mailers from your business is a big step, and a crucial one when it comes to drawing in new customers.
Setting up direct mail campaigns has many moving parts, and if you are new or unfamiliar with the best practices of getting started, your campaign might hit a few snags. Here are a few common problems direct mail campaigns run into.
When trying to find new and interesting ways to engage your clients and potential customers, sometimes looking back on tried and true techniques of the past is a great way to move forward to the future.
A mailing list is a collection of information about customers or potential customers that will allow you to get in touch with them quickly.
Keeping your audience in mind, mixing up what you send, and constantly monitoring your engagement will benefit your business. By carefully timing your mailers, you also increase the likelihood that your customers will remember and engage with your advertisements.
So you’ve decided to run a promotional campaign, but what should you do next? When should you run it? Is it worth it? Can anyone help with these logistics? It’s a simple matter of breaking down this overwhelming wave of questions into easier to handle, individual tasks.