Mailers come in all shapes and sizes. They usually take the form of envelopes, postcards, and sometimes fliers. Major companies and corporations take it a step further.
Sending mailers is a tricky balancing act where instead of one way or the other, there are many different sides to consider. One aspect is knowing how often to mail.
We’ve previously discussed timing your mailers for holidays, but what about your more frequent mailers? Planning your regular mailing timing to most benefit your business can seem like micro-micro-managing, but it can make a huge difference.
Postcards can run the gamut when it comes to sizes and uses. Here are a few different size options for postcards and why each might be perfect for you:
No matter what time of the year is coming up, there’s a holiday in the mix somewhere. This is a time when businesses need to send mailers out.
When you’re trying to get the word out about your business to local customers, you need to get your information out to as many people as possible. Ideally, you’d be able to get it into the homes of those people most likely to need your products or services.
Setting up a budget for your direct mail marketing campaign is crucial to making sure you’re getting the most for your money.
Time and time again, digital marketing falls behind when compared to the engagement potentials of physical direct mail marketing.