Using the right medium to send your message is crucially important. You don’t want to send the wrong message with the wrong kind of mailer. Sometimes, what you have to say needs to be in a different format to deliver the full impact. There are pros and cons to every direct mailer option. The two most common forms of mailers are postcards and letters. In order to understand which is most appropriate when, we’ll go through the pros and cons of each.
It’s that time of the year again. The holiday season is upon us, and it’s the perfect time to set up your specialized mailing campaigns. What to send, how to send it, and most importantly how to prepare your campaign so that it goes out at the right time to hit your target audience at the best possible time are all important factors to consider. Without the proper guidance, you could miss the mark on an opportunity that only comes around once a year! Luckily, we’re here to lend a helping word.
The idea that you’re on someone’s mind enough that they’ll reach out and let you know about it on a particular day is great for solidifying relationships and confirming that ever present question of “do they care about me?” This is exactly why businesses should also reach out for customers’ birthdays!
A Customer Service Letter is one of the mainstays of business-customer communication. Knowing the right and wrong things to do can make or break that relationship!
When planning out your next direct mail campaign, knowing how you’re sending things out and what the best option is for you materials is obviously important. Part of budgeting for your outreach campaign should include the different ways you can send things out. There are many different classes of mail, and each have specific pros…
Even in the paperless age of technology and online marketing, direct mail can still be an extremely valuable marketing resource. That said, direct mail marketing works best if you know exactly what you’re doing. To help you get a better understanding of what an effective direct mail campaign truly looks like, we’ve listed some key…
The use of digital media and methods has become increasingly popular with the inclusion of even more tricks and tools as a means to easily reach out to your audience. However, as these kinds of outreach become more common and flood the inboxes and mobile devices of clients and customers, it becomes harder and harder to stand out against the crowd.
Finding the next best way to attract the attention of your audience is a constantly changing challenge, so we have some suggestions!