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When you own and operate a small, locally-based business, improving your visibility and engagement with the community is one of the most important parts of your business.
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Setting up a budget for your direct mail marketing campaign is crucial to making sure you’re getting the most for your money.
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Sometimes it’s worth looking at adjusting your target audience, or finding new ways to engage fresh audiences.
Time and time again, digital marketing falls behind when compared to the engagement potentials of physical direct mail marketing.
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Once you have a few mailing campaigns under your belt however, the next step is trimming down the extra components that are less important once you’ve established a solid rhythm for reaching out to your audience.