Sending mailers is a tricky balancing act where instead of one way or the other, there are many different sides to consider. One aspect is knowing how often to mail.
No matter what time of the year is coming up, there’s a holiday in the mix somewhere. This is a time when businesses need to send mailers out.
So you’ve decided to run a promotional campaign, but what should you do next? When should you run it? Is it worth it? Can anyone help with these logistics? It’s a simple matter of breaking down this overwhelming wave of questions into easier to handle, individual tasks.
Direct mailing can be a very powerful asset. As a tool, it can be used as an effective marketing device. It is so effective because it is quite literally delivered straight to the consumer. Such a strong tool should also serve as a cautionary tale; when used ineffectively, direct mail can hurt your business.