When you own and operate a small, locally-based business, improving your visibility and engagement with the community is one of the most important parts of your business.
Promotional products like pens, shirts, USB drives, and the like are fantastic ways to get in touch with customers.
Keeping your audience in mind, mixing up what you send, and constantly monitoring your engagement will benefit your business. By carefully timing your mailers, you also increase the likelihood that your customers will remember and engage with your advertisements.
So you’ve decided to run a promotional campaign, but what should you do next? When should you run it? Is it worth it? Can anyone help with these logistics? It’s a simple matter of breaking down this overwhelming wave of questions into easier to handle, individual tasks.