Should I Send a Postcard or a Letter?
Using the right medium to send your message is crucially important. You don’t want to send the wrong message with the wrong kind of mailer. Sometimes, what you have to say needs to be in a different format to deliver the full impact. There are pros and cons to every direct mailer option. The two most common forms of mailers are postcards and letters. In order to understand which is most appropriate when, we’ll go through the pros and cons of each.