A young man in a white t-shirt checks his mailbox for letters and postcards in front of his house.

Should I Send a Postcard or a Letter?

Using the right medium to send your message is crucially important. You don’t want to send the wrong message with the wrong kind of mailer. Sometimes, what you have to say needs to be in a different format to deliver the full impact. There are pros and cons to every direct mailer option. The two most common forms of mailers are postcards and letters. In order to understand which is most appropriate when, we’ll go through the pros and cons of each.

A holiday mailer with confetti and streamers sits on a gray background.

Is Direct Mail Effective During the Holiday Season?

It’s that time of the year again. The holiday season is upon us, and it’s the perfect time to set up your specialized mailing campaigns. What to send, how to send it, and most importantly how to prepare your campaign so that it goes out at the right time to hit your target audience at the best possible time are all important factors to consider. Without the proper guidance, you could miss the mark on an opportunity that only comes around once a year! Luckily, we’re here to lend a helping word.

A bright color wheel sits with butterflies of matching colors flying above it.

What Colors Should I Use For My Design Piece?

You can’t control what your customers think, but you can subtly influence how they feel about what you’re showing them. Color psychology isn’t a new field of marketing study. Restaurants, movie poster designers, and artists for centuries have utilized colors to push customers and viewers one way or another. When designing mailers and pieces of advertising, knowing which colors are saying what to your audience is key.