Coming up with the perfect design for your mailer doesn’t just happen. It requires careful consideration of your audience, what you’re sending out, and the fundamentals of what makes a good design. When it gets to the point where you’re actually putting images on the page, there are some key rules to follow in order to run a successful and effective campaign.
Learning the different ways size can impact the performance of your flyers can mean the difference between a successful campaign and a flop. Here’s a few things to keep in mind…
Finding the next best way to attract the attention of your audience is a constantly changing challenge, so we have some suggestions!
From colors, layout, and even how you break up text, nearly every part of design changes when you change from digital to print design. Here are some of the major differences between the mediums.
When it comes to print colors, it goes without saying that there are countless options for what colors can be used. Often when it comes to designing mailers and other print sources, CMYK is the color palette of choice.
Pantone is a company that was founded on consistently communicating color selections through a variety of mediums.
Taking the extra step to ensure your mailers really pop is easy. Check out these simple ideas to make a big impact with your next campaign!
Direct mail is a great way to positively and effectively communicate with your clients. And one of the first steps towards a successful direct mail campaign is design.