You can’t control what your customers think, but you can subtly influence how they feel about what you’re showing them. Color psychology isn’t a new field of marketing study. Restaurants, movie poster designers, and artists for centuries have utilized colors to push customers and viewers one way or another. When designing mailers and pieces of advertising, knowing which colors are saying what to your audience is key.
Your logo is important. This is an obvious fact, but did you know that if your logo isn’t up to standards, it’ll lag behind the competition. Your logo should be designed with a purpose, not just some text and shapes. When your logo appears on everything that talks about your business, from letterheads to your…
Coming up with the perfect design for your mailer doesn’t just happen. It requires careful consideration of your audience, what you’re sending out, and the fundamentals of what makes a good design. When it gets to the point where you’re actually putting images on the page, there are some key rules to follow in order to run a successful and effective campaign.
Learning the different ways size can impact the performance of your flyers can mean the difference between a successful campaign and a flop. Here’s a few things to keep in mind…
Finding the next best way to attract the attention of your audience is a constantly changing challenge, so we have some suggestions!
From colors, layout, and even how you break up text, nearly every part of design changes when you change from digital to print design. Here are some of the major differences between the mediums.
When it comes to print colors, it goes without saying that there are countless options for what colors can be used. Often when it comes to designing mailers and other print sources, CMYK is the color palette of choice.
Pantone is a company that was founded on consistently communicating color selections through a variety of mediums.