Sometimes it’s worth looking at adjusting your target audience, or finding new ways to engage fresh audiences.
Increasing the ranges you send out mailers from your business is a big step, and a crucial one when it comes to drawing in new customers.
The single most important part of your direct mail campaign is selecting who you specifically want to market to. Without a clear audience for your business’s service or product, you could find yourself with the greatest product in the world, but no solid customer base.
One of the most important steps to having a successful marketing campaign is to know your target audience and cater to their needs.