Time and time again, digital marketing falls behind when compared to the engagement potentials of physical direct mail marketing.
Once you have a few mailing campaigns under your belt however, the next step is trimming down the extra components that are less important once you’ve established a solid rhythm for reaching out to your audience.
When planning your direct mail marketing campaign, it’s important to figure out what method best suits your needs. Depending on the current goals of your business, one method could be more effective than another.
Let’s talk about how to track your direct mail campaigns, and why tracking is important!
When you want to cover pretty much everyone in a specific area though, saturation/walk sequence mailing lists are the way to go.