Finding the next best way to attract the attention of your audience is a constantly changing challenge. There are trends in the direct mail industry just like any other, but they can be hard to pick out unless you’re really dialed into what’s popular now and what might be popular in the future. When it comes to setting your mailers apart from the rest of the crowd, we have some suggestions:
Make It Feel Different
Establishing that initial connection with your audience comes down to making sure they pick your mailer out of the stack that they might not otherwise care about. Using a slightly textured paper or material will ensure that even if the person getting the mail doesn’t see a difference, they’ll definitely feel it. People also usually associate a raised texture as higher quality too, and that sense will transfer over to your business!
Step Up The Gifts
Lots of businesses offer coupon incentives along with their mailers, so it can be difficult to make yours stand out. Investing in a sturdier material, like plastic, can make sure your customers feel like it’s worth more. A mailed plastic card-like voucher to be turned in for a reward can also be reused over time for more use. That’s something a thin paper coupon can’t offer!
Go For Striking Visuals
Packing your mailers with tons of information is never the way to go, and just spreading out the text isn’t enough. You need to make sure your customers think twice about getting rid of your mailer. Using evocative images can make your informational mailer into an art piece that your audience will want to keep.
Engage With Interaction
Interactive mailers can fall into all sorts of camps. From scratch off tickets, to foldable crafts, these can serve just as wide range of functions. Getting your clients to handle your mailers and think about them critically gets your message stuck on their mind. If you have a mailer with fold lines on it to create a fun origami shape, your audience is going to remember that over a typical flyer!
Get Specific For Your Locations
Having something your audience will recognize from around them will definitely draw in some attention that might otherwise go right by your mailers. Local maps, monuments, and features appeal directly to the local feel of every business. If your audience feels like your business is directly involved in their community, they’re more likely to engage with it.
Use The Experts
Branching out from your normal mailers can get expensive, and you definitely don’t want to spend too much on campaigns that might not land. Working with professional direct mail specialists is one trend that’s been on the rise. Giving your mailers that high-end production value can definitely set them apart from your previous campaigns. The next time you’re looking to spice up your outreach, give the experts at RTC a call. With over 30 years of direct mail experience, they’re ready to get your business out there with quality mailers and personalized service!
