When you’re trying to get the word out about your business to local customers, you need to get your information out to as many people as possible. Ideally, you’d be able to get it into the homes of those people most likely to need your products or services.
Depending on your business, you might find yourself unsure of what kind of mailers to send out during your future direct mail campaign and other engagements.
When you own and operate a small, locally-based business, improving your visibility and engagement with the community is one of the most important parts of your business.
Setting up a budget for your direct mail marketing campaign is crucial to making sure you’re getting the most for your money.
Sometimes it’s worth looking at adjusting your target audience, or finding new ways to engage fresh audiences.