When you’re trying to get the word out about your business to local customers, you need to get your information out to as many people as possible. Ideally, you’d be able to get it into the homes of those people most likely to need your products or services. Every Door Direct Mail (EDDM) is one of the best ways to do this. In order to utilize this method quickly and effectively, there are some key tips to follow to make sure your mailers get to your customers.
Know the Rules for Your EDDM Strategy
EDDM requires that every piece of mail be within a certain size. This can either be the size of an envelope or usually a postcard. Make sure you know what would be most effective for attracting the attention of your target audience. Usually, plain while envelopes are discarded as ‘junk’ without a second look. Make sure your mailers stand out from the rest of the stack.
Start A Relationship
At this stage, your mailers won’t have customers’ names on them. Take this opportunity to have them give you their information for future campaigns that can directly engage them. By offering a chance for them to sign up online, or turn in a coupon at your business, you can begin to build a relationship so that they can feel like they are important as individuals to your business. This can be the start of a mailing list that you compile yourself and can drive future mailing campaigns without having to deal with renting or buying a mailing list from another service provider.
Know Your Audience
This may seem a little unnecessary. If you’re sending out a blanket ad through the mail to nearly everyone in the area, do you really need to know who you’re sending it to? With EDDM, knowing your audience more goes to making sure you know who you plan on marketing to. If you’re trying to send out such a general message that you’re not giving specific information, then it won’t be as effective. Know who your services appeal to and push for that demographic with your mailers.
Go With The Pros
If you’re just starting out with an EDDM campaign, it can be intimidating. By working with professionals in the field, you can get a leg up and make sure your campaign is far more effective than it would have been otherwise. RTC Direct knows how to set you up for success, so you never have to worry. Give us a call today so we can get your campaign started on the right track.