When planning out your next direct mail campaign, knowing how you’re sending things out and what the best option is for you materials is obviously important. Part of budgeting for your outreach campaign should include the different ways you can send things out. There are many different classes of mail, and each have specific pros…
Your logo is important. This is an obvious fact, but did you know that if your logo isn’t up to standards, it’ll lag behind the competition. Your logo should be designed with a purpose, not just some text and shapes. When your logo appears on everything that talks about your business, from letterheads to your…
Consistent and meaningful impressions make the marketing world go round. Here are a few of the best promotional items to consider for your small business.
Every generation is different and requires unique strategies to get their attention. Over the last three decades, RTC has learned a thing or two about getting in touch with different audiences. According to Forbes, Gen Z—those born after 1995—will account for at least 40% of all consumes by 2020. Here’s how to plot your marketing…
No matter how long you’ve been working with printed material, mistakes and errors happen. It’s part of the process, and knowing how to correct mistakes after they happen is key so a successful final print. Just as important as knowing how to fix these misprints is knowing how to avoid them in the first place.
Building a relationship with your audience can take many forms. You can send ads, put up posters, and offer discounts to encourage engagement. The challenge is getting your customers to consistently engage with something they cannot actually use. Flashy design and different sized mailers only go so far; sometimes you need to get them something they can hold and take with them every day. Promotional products have a proven ROI, and one of the best examples of this is consistently the personalized pen.
Coming up with the perfect design for your mailer doesn’t just happen. It requires careful consideration of your audience, what you’re sending out, and the fundamentals of what makes a good design. When it gets to the point where you’re actually putting images on the page, there are some key rules to follow in order to run a successful and effective campaign.
The use of digital media and methods has become increasingly popular with the inclusion of even more tricks and tools as a means to easily reach out to your audience. However, as these kinds of outreach become more common and flood the inboxes and mobile devices of clients and customers, it becomes harder and harder to stand out against the crowd.