Coming up with the perfect design for your mailer doesn’t just happen. It requires careful consideration of your audience, what you’re sending out, and the fundamentals of what makes a good design. When it gets to the point where you’re actually putting images on the page, there are some key rules to follow in order to run a successful and effective campaign.
Learning the different ways size can impact the performance of your flyers can mean the difference between a successful campaign and a flop. Here’s a few things to keep in mind…
From colors, layout, and even how you break up text, nearly every part of design changes when you change from digital to print design. Here are some of the major differences between the mediums.
Postcards can run the gamut when it comes to sizes and uses. Here are a few different size options for postcards and why each might be perfect for you:
When it comes to print colors, it goes without saying that there are countless options for what colors can be used. Often when it comes to designing mailers and other print sources, CMYK is the color palette of choice.
Pantone is a company that was founded on consistently communicating color selections through a variety of mediums.