black and blue promotional pens

Why Are Promotional Pens So Popular?

Building a relationship with your audience can take many forms. You can send ads, put up posters, and offer discounts to encourage engagement. The challenge is getting your customers to consistently engage with something they cannot actually use. Flashy design and different sized mailers only go so far; sometimes you need to get them something they can hold and take with them every day. Promotional products have a proven ROI, and one of the best examples of this is consistently the personalized pen.

Two designers use a green color palette and swatches to develop a cool design for their next mailing campaign

Print Design 101

Coming up with the perfect design for your mailer doesn’t just happen. It requires careful consideration of your audience, what you’re sending out, and the fundamentals of what makes a good design. When it gets to the point where you’re actually putting images on the page, there are some key rules to follow in order to run a successful and effective campaign.