Budgeting For Direct Mailing Campaigns
Setting up a budget for your direct mail marketing campaign is crucial to making sure you’re getting the most for your money.
How Physical Mail Dominates Marketing
Time and time again, digital marketing falls behind when compared to the engagement potentials of physical direct mail marketing.
Streamlining The Direct Mailing Process
Once you have a few mailing campaigns under your belt however, the next step is trimming down the extra components that are less important once you’ve established a solid rhythm for reaching out to your audience.
Strengths of Different Mailing Campaigns
When planning your direct mail marketing campaign, it’s important to figure out what method best suits your needs. Depending on the current goals of your business, one method could be more effective than another.
Tracking Success Of A Direct Mail Campaign
Let’s talk about how to track your direct mail campaigns, and why tracking is important!
Is Saturation Mailing Right For Your Business?
When you want to cover pretty much everyone in a specific area though, saturation/walk sequence mailing lists are the way to go.
Should You Expand Your Direct Mailer Reach?
Increasing the ranges you send out mailers from your business is a big step, and a crucial one when it comes to drawing in new customers.
6 Direct Mail Pitfalls To Avoid
Setting up direct mail campaigns has many moving parts, and if you are new or unfamiliar with the best practices of getting started, your campaign might hit a few snags. Here are a few common problems direct mail campaigns run into.