Let’s talk about how to track your direct mail campaigns, and why tracking is important!
When you want to cover pretty much everyone in a specific area though, saturation/walk sequence mailing lists are the way to go.
Increasing the ranges you send out mailers from your business is a big step, and a crucial one when it comes to drawing in new customers.
Setting up direct mail campaigns has many moving parts, and if you are new or unfamiliar with the best practices of getting started, your campaign might hit a few snags. Here are a few common problems direct mail campaigns run into.
When trying to find new and interesting ways to engage your clients and potential customers, sometimes looking back on tried and true techniques of the past is a great way to move forward to the future.