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Let’s talk about how to track your direct mail campaigns, and why tracking is important!
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When you want to cover pretty much everyone in a specific area though, saturation/walk sequence mailing lists are the way to go.
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Increasing the ranges you send out mailers from your business is a big step, and a crucial one when it comes to drawing in new customers.
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Setting up direct mail campaigns has many moving parts, and if you are new or unfamiliar with the best practices of getting started, your campaign might hit a few snags. Here are a few common problems direct mail campaigns run into.
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When trying to find new and interesting ways to engage your clients and potential customers, sometimes looking back on tried and true techniques of the past is a great way to move forward to the future.