A holiday mailer with confetti and streamers sits on a gray background.
It’s that time of the year again. The holiday season is upon us, and it’s the perfect time to set up your specialized mailing campaigns. What to send, how to send it, and most importantly how to prepare your campaign so that it goes out at the right time to hit your target audience at the best possible time are all important factors to consider. Without the proper guidance, you could miss the mark on an opportunity that only comes around once a year! Luckily, we’re here to lend a helping word.
A young man is excited to receive a birthday card from his favorite business.
The idea that you’re on someone’s mind enough that they’ll reach out and let you know about it on a particular day is great for solidifying relationships and confirming that ever present question of “do they care about me?” This is exactly why businesses should also reach out for customers’ birthdays!
A young man reads a customer service letter that isn’t clear and creates confusion.
A Customer Service Letter is one of the mainstays of business-customer communication. Knowing the right and wrong things to do can make or break that relationship!
A bright color wheel sits with butterflies of matching colors flying above it.
You can’t control what your customers think, but you can subtly influence how they feel about what you’re showing them. Color psychology isn’t a new field of marketing study. Restaurants, movie poster designers, and artists for centuries have utilized colors to push customers and viewers one way or another. When designing mailers and pieces of advertising, knowing which colors are saying what to your audience is key.
A small stack of stamps with various artworks are ready to be attached to letters and sent on their way.
Stamps. Some people collect them, you always need one when you can’t find one, and they ensure that your mail gets from point A to point B. These tiny squares have been a part of our country’s postage history for quite a while. Initially, stamps were not required to send letters, and costs of shipment were collected when the letter was received.