A young man in a white t-shirt checks his mailbox for letters and postcards in front of his house.
Using the right medium to send your message is crucially important. You don’t want to send the wrong message with the wrong kind of mailer. Sometimes, what you have to say needs to be in a different format to deliver the full impact. There are pros and cons to every direct mailer option. The two most common forms of mailers are postcards and letters. In order to understand which is most appropriate when, we’ll go through the pros and cons of each.
Small business employees discuss strategies that larger businesses utilize and how they can be applied on a smaller scale.
Big businesses are successful due to a variety of factors. It’s often believed that the strategies for this kind of success are only useful on a large scale. Therefore, they are surprised to hear that these methods can also transfer to small businesses and likewise lead to success! Following these best practices is a great…
A row of multicolor mail mailboxes all have U.S. Mail stamped on the front.
Mailboxes can say a lot about a home or business. They can range from the standard black box with a red flag to the delightfully bizarre. Your mailbox tells other people what you think is important, or what kind of style you have. Whether you go for a classic look or something more uniquely fitted…
A road sign points to the left and says Consistency is the Key!
Ensuring your business is recognized anywhere it’s seen requires planning and effort, but it’s worth doing right. The key to that recognition comes down to being consistent in how you present your brand and how potential and current customers interact with it. Let’s break down how to maintain consistent marketing and what it does for…
A holiday mailer with confetti and streamers sits on a gray background.
It’s that time of the year again. The holiday season is upon us, and it’s the perfect time to set up your specialized mailing campaigns. What to send, how to send it, and most importantly how to prepare your campaign so that it goes out at the right time to hit your target audience at the best possible time are all important factors to consider. Without the proper guidance, you could miss the mark on an opportunity that only comes around once a year! Luckily, we’re here to lend a helping word.